CEO YVES GUILLEMOT SAYS EUROPE MORE IMPORTANT THAN U.S. TO UBISOFT

[Romance]

Lazard Capital Markets analyst Colin Sebastian may claim that the European game market is equal in size to that of North America, but for Ubisoft, it's even larger. In an interview with GamesIndustry.biz at the Leipzig Games Convention last week, Ubisoft's CEO Yves Guillemot explain that, thanks to the strength of the pound and euro, Europe is a larger market than the U.S. by more than 5%.

First, our money - the pound or the euro is very strong and because of that the turnover from those countries is heavier than they used to be. So for Ubisoft turnover Europe is actually more important than the US now, and by more than 5 per cent. It's become a very strong market for us.

I think there are lots of customers that want to play because in Europe we love to play the only problem we had was that the games were becoming more and more difficult to play. Now that there's more accessibility, some accessories that are helping people to have fun, I think this market has no limit in the growth it can have if we can make sure that the people that are coming in are staying.
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While Guillemot didn't mention it specifically, you can't help but think he's referring to the Wii (and DS) when talking about there being "more accessibility." Nevertheless, it'll be interesting to see how the economic slowdown that started in the US but shows signs of spreading throughout the established high-income countries will impact the global revenue distribution for large publishers, and what, if any, impact that has on their product strategies.

Credits: 1up.com

 

[XGC Yoda]

As a business you look for ways to bring in a greater flow of money, thats why you are in business so i can't blame ubisoft for pushing their products into a higher market. Good move on their part.