CGS GAMING LEAGUE COMING SOON!

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Beginning in 2007, DIRECTV in conjunction with IGN Entertainment, Microsoft’ s Xbox, Mountain Dew, Fox Interactive Media (FIM) and Best Buy, will launch The Championship Gaming Series (CGS), a new, profession al video gaming league that will rollout televised league play using new technology that takes viewers inside the actual game competitio ns.

The CGS concept is unique to the industry because it consists of an on-going series of competitions as opposed to the scattered gaming events that are currently available today. Throughout the season, teams across the country will battle each other for the coveted “Dew Cup.” Details
ab out the Dew Cup will be unveiled by DIRECTV and Mountain Dew later this year, along with information about the unpreceden ted prize money that will be up for grabs in CGS tournament s.

Throug h broadcast and online media, the CGS will be available to the gaming
com munity 24 hours a day, 7 days a week, year round. The CGS will leverage IGN
Entert ainment’s media assets, online video game tournament technology , as well as IGN’s close relationsh ip with their more than 35 million gamers per month.

DI RECTV, IGN, Microsoft, Mountain Dew, Fox and Best Buy Create New Gaming League.

T he CGS consortium will be led by DIRECTV President of Entertainm ent, David Hill,
well -known for his broadcasti ng innovation s at Fox Sports. The new group will also provide support for the developmen t of the first of three DIRECTV gaming tournament s to be broadcast in July 2006, to DIRECTV’s more than 15 million viewers nationwide .

“Today, we are making a commitment to the world of E-Sports that will bring the
phenom enon of competitiv e gaming to a critical mass,” said Hill. “After researchin g the current state of E-Sports and identifyin g a great need for unity throughout the industry, we have gathered together an elite group of consumer, technology and media companies to create and televise the best gaming experience available in the country.”

Hill and his team, including Eric Shanks, executive vice president, DIRECTV
En tertainmen t and Steven Roberts, vice president and general manager, DIRECTV
En tertainmen t, will oversee the developmen t of the CGS tournament that will place virtual cameras within the video games themselves and allow DIRECTV customers to experience video games in much the same manner as other profession al sports. CGS tournament s will be broadcast nationwide exclusivel y on DIRECTV.

“This league will be unrivaled, ” added Dale Strang, executive vice president and general manager of IGN Entertainm ent. “In short, the CGS will treat its players in the same manner as traditiona l sports: huge prize money, instant payouts and massive media coverage using traditiona l and new media.”

T he three tournament s this year are considered a warm-up for the start of CGS league play in 2007, will also be covered on IGN’s web site, which will offer 24/7 exposure of the events. The first tournament will take place on July 21, 2006.
 
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