REPORT: GOOGLE LAUNCHING ADSENSE FOR GAMES?

Chandler · Aug 3, 2008

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Other companies such as Double Fusion, IGA Worldwide, MochiMedia, NeoEdge Networks, and Microsoft-owned Massive Incorporated have been doing in-game advertising for some time already. According to US analyst firm The Yankee Group, the in-game ads market will increase to $971.3 million by 2011.<o

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Google acquired in-game advertising firm Adscape, founded in February 2006 by former Sega executives Chris Gilbert and Bernie Stolarer, for $23 million in February 2007. Since then the company has been quiet. "I don't know what's taking them so long," one of the sources was quoted as saying. "They could move into this market very quickly, given what they have shown off."<o

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According to Venture Beat, Stolar, now at Google, gave a speech about AdSense for Games in Seattle at the 2007 Casual Connect conference in which he said that Google just wanted to do in-game ads rather than a push into game development.

Credits: SYN Chandler XL, 1UP
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Chandler · Aug 3, 2008

Et tu Google? And I thought you were my friend with your GMail and Google Reader. Tisk tisk.

Personally, as long as the ads weren't extremely intrusive, such as in-game cinema that you can't skip, I don't think I'd mind that much. If they were just ads stuck on billboards or signs in the game, I think it could make the game more realistic. Plus, it could help lower the price of games as the cost to develop next-gen games goes up and up.

D3SIGNx · Aug 3, 2008

this is retarded and i hope they don't do it in all the games! i want to be able to get more game time not this stupid ad thing! that's my opinion!

XGC Yoda · Aug 4, 2008

Ok this is just dumb keep the ads out of the video games. We don't need ads popping up while kicking butt in GOW 2!

D3SIGNx · Aug 4, 2008

yup that's what I say!

Chandler · Aug 4, 2008

Well like I say, as long as they aren't popping up and aren't intrusive, I don't have a big deal with them.

Ted Pwnzor · Aug 4, 2008

I think advertising has gotten completely ridiculous in the past few years, so I'm pretty much opposed to expansion of advertising period.

VwC Venom · Aug 6, 2008

i agree with the first post response...no big deal unless they are pop ups or animations you cant skip

XGC FAILSAFE · Aug 6, 2008

Yea as long as they are not like the internent popups ill be fine. if they do have them there will probaly be a way to block them just like your computer can do so i say no big deal.

REPORT: GOOGLE LAUNCHING ADSENSE FOR GAMES?

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