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Rumors about the launch of the new Xbox 360 dashboard have been surfing the internets. The story goes that Microsoft will have a five-hour televised countdown beginning September 25 at 7PM Eastern leading to the New Xbox Experience and the software-based relaunch of the console at midnight.
G4 will cover the event exclusively and Live members will be able to stream it through Xbox Live. The rumor gets even bigger by saying that three new components of the New Experience will be unveiled when the update happens at midnight. First is a partnership with Sirius Satellite Radio, allowing users to access the satellite radio station for a "modest monthly fee." Then there's the music store page -- think iTunes, except on your Xbox. Finally, there's the "mad lib" page, though nobody seems to know what the heck that is.
Last and not least is the claim that Microsoft will announce 12 new titles "exclusive or first" on the 360, including Assassin's Creed 2, Mass Effect 2, a new Conker game and two new Halo titles. Also, six free original Xbox games will be available to download, with Halo being one of them.
The whole thing sounds like madness, but given the Xbox 360's slipping sales, a mega-event relaunch might just be the reset button the company needs for the console best-known to general consumers for the Red Rings of Death. The whole rumor isn't even that insane when we recall how Microsoft went all-out for the first Xbox 360 launch and, if Microsoft execs are to be believed, this is "an entirely new Xbox" made possible by "the magic of software."
