GREEEN TZU
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1. Strategic Positioning
- Competitive positions are paths.
- Competitive positions have both objective and subjective characteristics.
- Competitive positions can be compared on five key components.
- The external competitive environment drives change and provides rewards.
- The internal capabilities of a competitor are determined solely from making decisions and executing them.
- All positions are built around a set of motivations that determined both their direction and strength.
- Positions are advanced through an adaptive loop of continually adjusting responses to events.
- The skills of external competitive success are the opposite of those of internal production.
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